One of the most effective ways to grow your podcast audience is by being a guest on other podcasts.
It’s great to showcase your knowledge and expertise in your niche on someone else’s show. A new pool of listeners will discover that you offer value and insight on a topic that they’re interested in. Plus, this new audience already loves to listen to podcasts! When you appear as a podcast guest, you’re showing potential new listeners your style, opinions, and personality. Hopefully, that will tempt them to subscribe to your show too.
Finding the Right Podcasts to Appear On
You have to put a little work into finding great shows to be interviewed on. Consider quality over quantity. If you spam hundreds of podcasts just to see who hooks, not only will you be wasting the host’s and listener’s time, but also your own. It’s important to find the best-suited podcasts to you and your style. That way you’re likely to resonate with the highest number of listeners and bring them the most value.
If you’re not quite sure where to start with finding the right shows to be interviewed on, here are a few pointers.
- Sign up to podcast matchmaker services such as PodMatch, PodcastGuests, or MatchMaker.
- Network like crazy! You can reach out to other creators in your niche in real life or on social media. Attending conferences is a great way to meet other podcasters face-to-face. However, there is a myriad of great ways to forge a relationship with other creators online, too. Look for Facebook groups, LinkedIn groups, follow discussions on Quora, Reddit, or Twitter, or check out Instagram hashtags and send messages.
- You can ask your audience what other shows they enjoy to get a better idea of which podcasts to target.
- You can outsource the task. There are tons of Gigs on Fiverr that offer to take on that task within the specifications that you outline. If you need a kickstart, there are even Gigs where podcast hosts charge a small fee for allowing you to appear on their show.
You could also consider offering podcast hosts that you enjoy listening to a guesting swap. If you appear on an episode of their show and vice versa, it is mutually beneficial for everyone. Also, be sure not to forget that your audience is at the heart of your podcast. You’re looking for listeners you can help and serve with your awesome content, so keep any guest appearances or swaps focused.
How to Reach Out to Fellow Podcasters
Think about how you’d like to be approached regarding being a guest on other podcasts. Remember that if you’re a new podcaster, you will likely have to start at the bottom and appear on some smaller podcasts to build your profile before moving on to the big shows.
Write your target podcast host a concise e-mail and make your request clear from the start. Tell them what you want to discuss and why it would be exciting and valuable to their audience. Then, include a little information about your background. What makes you an authority on this topic? You can also let them know how you’ll share and promote your guest appearance to drive listeners to their show.
Being a guest on other podcasts is about giving, not just taking. So, make sure you find podcasts that are the right fit for your expertise and style to ensure your guest spot provides value for the podcast host and their audience.
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