Whether your 2023 goal is to start a podcast, or you’re looking to get back into regular publishing, make it your resolution to persist with your passion. More than half of new podcasts that launch fade away after just a few months. With a little forward planning, you can avoid falling victim to podfade. Here are a few tips to help you keep your podcast on the straight and narrow.
How to Stay on Track
We all procrastinate when we have a job to do and aren’t sure where to start. This is often the case for podcasters. A great show is made up of several components, and you have to stay on top of them to ensure you don’t lose momentum and fall behind.
Consistency is key in podcasting. Set a release schedule that works for you and stick to it. Whether you want to pump out two episodes a week or one a month, just be consistent. Gaining momentum will be impossible if you only toss out episodes here and there when you feel like it.
The Extra Work
So, you’ve recorded your episode, or if you’re smart, you’ve even batch recorded a few shows, now you’re ready to upload to your podcast host, right? Wrong! There are plenty of tasks still to complete before you can release them. Don’t forget to factor in time for editing, writing show notes, and promotional tasks. If you find that you just don’t have time to complete the extra jobs that add shine to your show, then it’s far better to outsource than let your podcast go into freefall.
Find the Fun Again
Are you passionate about your podcast topic? The easiest way to keep on truckin’ with your podcast is to be so enthusiastic about the topic that you just can’t stop talking about it. Maybe you still love the subject matter, but you’re not sure where else you can take it. Take inspiration from content creators in your niche that you admire. You could even reach out to a fellow podcaster to see if they would guest on your show or have a simple conversation with a topic expert that generates new ideas.
Go back to the “why.” What are you hoping to achieve with your podcast? Are you interested in creating a community of like-minded people? Are you showcasing your expertise and driving consumers to your business website? Do you simply want to share your passion with the world? It’s much easier to head for a planned destination than to wander aimlessly. Whatever your end goal, keep in mind that listeners will be inspired by your authenticity and joy. Beware of picking a topic or purpose for your podcast that you’re not fully engaged with.
Fight the Fade
If you’re burning out, try to pinpoint the exact problem. From running out of ideas to just not having enough hours in the day, if you can spot the issues that are holding up podcast release dates, then you can work to solve them. Outsource. Engage with the podcasting community to reignite your passion. Rework your schedule. You’ve come this far, don’t just fade away!