The time has finally come: Spotify has opened its podcast directory to all podcasters!
Once upon a time, Spotify only allowed hand-picked podcasts on its platform. That is to say, there was no real way for the little guy podcaster to submit their podcast for inclusion to be available for Spotify users.
The next phase after that as Spotify slowly started opening the gates was that your podcast had to be hosted on one of their approved platforms to be eligible for submission. This was an extensive list, although it meant that anybody not on one of these platforms (such as those hosting on WordPress) could not submit their podcast for consideration.
Finally, although still in beta, Spotify has opened submissions to all podcasters. This means that essentially as long as you have a podcast RSS feed, no matter the host, you can be submitted to Spotify and hopefully be approved to be shown in their podcast directory on the Spotify app.
This is great news for all podcasters, yet another large platform and a way to be discovered by millions of listeners + make it easier for your listeners to enjoy what you do. The more accessible your podcast is, the better!
As Spotify has worked towards this, they have often been quite backed up and slow to approve submissions. At this time, based on our initial submissions, this no longer seems to be the case. In fact, it appears Spotify may not even be manually approving at all, and submitted podcasts are appearing same-day.
This would indicate that we can expect, similar to existing directories like iTunes, Google Play, TuneIn, and Stitcher, that Spotify is now accepting all podcasts and not being selective over which are approved. This is great, since to be useful to listeners it’s important to list all content so that every podcast each person wants is available!