As a podcast producer, you already put a lot of work into content creation. Utilizing your existing social media platforms, you can create a buzz for your show with only minimal work on your part. Let’s look at how to use Instagram to promote your podcast.
Branding
One of the most important parts of launching any business, whether you’re a podcast, a soap company, or both, is knowing your brand. It’s important to have a very clear idea and direction in mind for your podcast. Are you a more serious informative show? Are you a more light-hearted, entertainment-based show? Really dial into how you want your show to be perceived and by who. When creating your posts, think about who you want to listen to your podcast and what they are looking for.
As well as your podcast brand, look at your personal brand and profiles. If people follow your show, they are likely to also follow you. Does your personal profile tie into your brand?
Engagement
No matter what you post, you have to engage with your audience. Make sure to include calls to action in your posts. Polls, questions, and contests all are great ways to get your community engaging with each other and with your show. The higher your engagement, the more likely your audience is to help spread the word and recommend your show. People want to feel like they are a part of something. So, cultivating a strong community will ensure you have a loyal audience.
Learn Instagram’s Features
When you post on Instagram, you have many choices about what kind of format your posts will take. Make sure to look at each individual type of post and learn what they are, how they work, and what purpose they are best suited for. Instagram uses a combination of pictures, reels, and stories. Look at each type and learn the difference between them. What makes a reel different from a story? What purpose does each serve and how do they differ in reach? Once you understand them, you can tailor your content to the type of post that will get you the widest reach.
Frequency and Consistency
It may not seem like it makes a difference, but the frequency and consistency of your postings make a huge difference to your reach. The algorithms can be hard to understand, which is why consistency is key. By maintaining a posting schedule, you can ensure that you will reach your followers on a regular basis, infrequent posting often leads to infrequent or no engagement. Of course, as a podcaster, you already know how important consistency is. You can use a tool like SmarterQueue or HootSuite.
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