There is no denying that podcast popularity is on the rise. Not only are listeners able to tune into a show about almost any interest they have, but they can also listen at a time that suits them. And whether your podcast is for entrepreneurs or true crime enthusiasts, you need to look after your audience to keep them coming back for more.
Quality Audio is Fundamental
Without a doubt, the quality of your content is what draws your listeners in. Your focus should be on delivering top-quality, exciting content that engages your audience. Don’t forget the purpose behind your podcast. You started your show to connect with your audience on a deeper level; you want to share your knowledge to help your audience solve their problem.
But there is nothing worse for your audience than dodgy audio ruining the listening experience. If you don’t iron out the quality issues that keep your show from being great, then you’re at risk of losing listeners. Significant podcast audio problems, such as fluctuating volume levels and annoying background noise, will reduce your listener numbers.
Even if they can’t pinpoint the exact problem, listeners will notice that something just isn’t right. If they find it too irritating, they’ll soon switch off.
When you’re recording your podcast, you speak directly into the microphone at pretty close quarters. It will pick up all the weird and wonderful noises that we don’t hear in everyday conversation. If you’re worried about a dry mouth impacting your podcast’s listen-ability, keep an eye on your hydration levels pre-show and while you’re recording.
Volume levels that vary wildly are also a big turn-off for audiences. Imagine listening to a podcast on your headphones and periodically having your ears blown off by super high volume or being completely unable to hear a guest unless you crank up the sound.
Lack of clarity is also very frustrating if listeners have to make an effort to try and pick out what words are being said.
Take care to ensure you are not inadvertently contributing to listeners ditching your podcast because of bad audio. If your podcast episodes are patchy in either content or audio quality, there are a whole host of other podcasts out there that people can choose instead of yours. The best resource for understanding and fixing audio problems is our 8 most common podcast audio issues post.
Safeguard Your Brand
No matter how great your content, your audience will leave if they are distracted by too many podcast audio problems. You work hard on researching and recording your podcast. If you don’t put it out with good quality audio, you’re damaging your reputation.
Your podcast is a very visible part of your brand that you have put time and effort into building. Remember: if you release a shoddy product, it will undoubtedly do more harm than good in the long run.
East Coast Studio can save your time and listenership by editing your podcast professionally. Schedule a call to find out if we’re a good fit to help make your podcast as amazing as it can be!