Podcasting can be a highly rewarding hobby and even an exciting career path. One thing’s for sure: getting your podcast off the ground and ongoing production takes a lot of effort and time. If you have your own podcast, or are interested in starting one, you’ll have considered outsourcing some of the work. There’s a number of reasons you might consider podcast outsourcing. Some popular ones are to save time or to increase your podcast’s overall production value. However, it’s hard to know which tasks you should tackle yourself and which should be handled by a pro. Here are a few options you might want to consider.
Editing audio to a high standard has a steep learning curve and takes up a huge amount of time. For many people, audio editing is their least favorite part of the podcasting process. Therefore, why not spend your time on the parts you enjoy?
Audio professionals have spent years perfecting their craft and can guarantee you a top-quality product while saving you the headache. The importance of great audio really can’t be stressed enough, with some listeners abandoning even the most interesting of shows if they find the sound quality gets on their nerves.
Outsourcing your editing from the beginning means that your podcast will be of a consistent quality throughout. Furthermore, your listener experience won’t suffer while you’re still learning the ropes. This will also prevent you having to go back later and fix early episodes where the audio wasn’t up to par, saving you heaps of time in the long run.
If you’ve already got a list of episodes under your belt, you might still want to consider outsourcing your editing. It’s a great option at any stage of your podcasting journey, as it frees up hours for you to work on the content of your show, dedicate time to other projects or even just allow you to have some more downtime.
High-quality show notes are a hugely overlooked part of podcast marketing, but they are invaluable in getting your podcast discovered, inevitably leading to higher downloads and playing a part in avoiding the dreaded podfade.
To be done properly, show notes need to provide an in-depth account of the content of your episode. This includes links to any articles or videos you mentioned, social links, guest bios and any relevant calls-to-action.
This not only provides value to your audience but can also help to attract new listeners download your episodes. By adding your show notes to the episodes on your website, you are also giving a great boost to your SEO. This means that Google will be able to better recognize what your show is about and point people in the right direction when they’re searching for your topics.
Outsourcing the writing of your show notes to a professional who is up to date with the best SEO practices can have a huge effect on the visibility of your show. A good show notes writer will take the time to highlight the key ideas in your episode. They will pinpoint the specific details, quotes and resources that you mention. Doing some podcast outsourcing on this task is an ideal option for making sure it is done correctly without adding hours of effort to your workflow.
Did you know that video is hands down the most engaging form of content to use on social media? A tweet with a video is 10x more likely to be retweeted than one without, and 500 million viewers watch 100 million hours of video content on Facebook every single day.
The most effective way to harness the power of video for your podcast is to transform your content into an audiogram. An audiogram pairs a snippet of your podcast with a waveform overlaid on top of an image, creating a highly engaging visual that gets your podcast noticed.
But, as all podcast creators know, managing your social media platforms alone can be incredibly time consuming. Throw in the added pressure of designing and creating audiograms for every one of your episodes. Now you’ve got yet another task to your long list of to-dos. Headliner is a great platform for creating audiograms, but outsourcing the task to a professional is an easy solution, as they will already have the know-how and the workflow to create exactly what you’re looking for. Then all you need to do is post it and watch the retweets roll in.
Depending on the genre of your podcast, you may need to find guests to take part in your show. Guests can be a great way of expanding your reach by tapping into their audience and bringing in new perspectives.
But, left to your own devices, it can be hard to come up with a list of people who might be suitable podcast guests, let alone finding the time to reach out to every single one of them. Luckily, there are a number of websites out there that can make the process a whole lot easier. Here are a couple of our favorites.
- MatchMaker.fm is a free, easy-to-navigate platform where industry experts who are interested in appearing on podcasts can connect with like-minded show hosts. As part of the sign-up process, potential guests provide key information about themselves. They also state their availability and the kind of equipment they have. This makes narrowing down guests that would be a great fit for your show simple! Not only can you contact prospects directly, but interested experts can get in touch with you as well. This causes even more opportunities for finding the right guests for your podcast.
- PodcastGuests.com was created by a husband and wife with the aim of easing the struggle of finding great podcast guests. With this platform, podcast creators explain what type of guests they are looking for. After reading, interested guests apply to be on your show. You can then review their information and contact those who are suitable.
Podcast Outsourcing Summary
Podcast outsourcing any of these tasks can free up hours per episode. This will help you to avoid burnout and playing a huge part in the longevity of your show. Think about which podcasting tasks you most dread or take up too much time. Then, see what it’s like to hand those tasks over. You might be pleasantly surprised at just how much easier it makes the podcasting process feel.