Podcasting can be a highly rewarding endeavour, but the ongoing production of a quality podcast takes a lot of effort and time. If you have your own podcast, or are interested in starting one, you will benefit greatly by outsourcing some or all of the work.
There are a number of reasons you might consider podcast outsourcing, notably to save time or to increase your podcast’s overall production value. Which tasks might you tackle yourself and which should be handled by a pro?
Here are a few options you might want to consider.
Audio Editing
Editing audio to a high standard has a steep learning curve and can take a huge amount of time.
The importance of great audio really can’t be stressed enough, with some listeners abandoning even the most interesting of shows if the sound quality gets on their nerves. Audio professionals have spent years perfecting their craft. They have access to professional software, can spot problems you may not be aware of, and can give you a high-quality episode every time.
Outsourcing your editing means that your podcast will be of a consistent quality. You’ll have the confidence of knowing you sound great. As well, you can spend those hours on something useful.
Show Notes
Show notes are a commonly overlooked part of podcast marketing. They are invaluable in getting your podcast discovered and downloaded.
Many podcast hosts mistakenly see show notes as some unnecessary task and include just a sentence or two of text with each episode. This results in a massive untapped potential, since not having proper show notes severely limits the amount of exposure your show receives.
Make the most of your podcast content and maximize reach by hiring a skilled writer to craft beautiful podcast show notes for each episode. They will take the time to highlight the key ideas in your episode and list resources for listeners. Outsourcing this podcast task helps you reap the benefits without adding hours of effort to your workflow.
Audiogram Creation
Did you know that video is the most engaging form of content to use on social media? A tweet with a video is 10x more likely to be retweeted than one without, and 500 million viewers watch 100 million hours of video content on Facebook every single day.
The most effective way to harness the power of video for your podcast is to transform your content into an audiogram. An audiogram pairs a snippet of your podcast with a waveform overlaid on top of an image, creating a highly engaging visual that gets your podcast noticed. If you record video with your podcast, you can use that footage instead.
As all podcast creators know, managing your social media platforms alone can be incredibly time consuming. Throw in the added pressure of designing and creating audiograms for every single one of your episodes. Now you’ve got yet another task to your long list of to-dos. Headliner is a great platform for creating audiograms, but outsourcing the task to a professional is an easy solution. They will already have the know-how and the workflow to create exactly what you’re looking for. Then all you need to do is post it and watch the retweets roll in!
Repurposing podcast content is a huge way to increase the ROI of podcasting, so be sure not to overlook this one.
Finding Guests
Depending on the genre of your podcast, you may need to find guests to take part in your show. Guests can be a great way of expanding your reach by tapping into their audience and bringing in new perspectives.
Left to your own devices, it can be hard to come up with a list of people who might be suitable podcast guests, let alone finding the time to reach out to every single one of them. Luckily, there are a number of websites out there that can make the process a whole lot easier. Here are a couple of our favorites.
- MatchMaker.fm is a free, easy-to-navigate platform where industry experts who are interested in appearing on podcasts can connect with like-minded show hosts.
- PodcastGuests.com was created with the aim of easing the struggle of finding great podcast guests. Podcast creators explain what type of guests they are looking for and interested guests apply to be on your show.
Don’t forget you can even hire a virtual assistant to research and reach out to potential guests for your podcast, as well as pitch other podcasts that you may be able to appear on.
Save Time By Outsourcing Podcast Tasks
You can save countless hours by outsourcing your podcast tasks. Putting that freed up time towards something else helps you optimize your productivity and getting more things done. Always remember that time is your most valuable asset.
Learn more about how East Coast Studio can start saving you time while helping you create a great podcast! Send us an e-mail now.