Starting a podcast might seem challenging enough, but then what about promotion? Of course you want to be discovered by listeners! Finding and connecting with your potential audience can seem daunting, but don’t worry: we’ve got seven easy ways for you to fuel your podcast promotion.
Tell Your Friends About Your Podcast
This may seem like a no-brainer, but it’s often the simplest of things that are overlooked! Your friends and family will probably be interested in hearing your new podcast, and they might even know some other people who would love listening to you! No matter what your podcast is about, your friends and family probably can all think of someone who is into whatever topics you cover.
Do Some Podcast Promotion on Social Media
Setting up social media pages for your podcast is another fundamental. Facebook, Instagram, Twitter, and others are all great places for new listeners to discover you. Additionally, they are convenient for regular listeners to stay up to date with your podcast. You don’t need to be on every social media platform – just think about where your ideal listeners hang out!
Connect with Other Podcasts
There’s a podcast out there somewhere that is looking for a guest and has a listener base who would love to hear from you. Putting yourself out there on other podcasts puts you right in front of people who already have an interest in podcasts, and is therefore a great way to get some free podcast promotion. Remember to pay it forward later on when someone asks to be a guest on your show!
Post on Your Website
If you already have a website, make sure that you post your episodes on it. Your website is already being found by people who are interested in its contents, so these users may be interested in what you have to say in audio form as well. There are also SEO benefits by placing your show notes and transcript on your website. If you don’t have a website, you should seriously consider getting one to help capitalize on everything podcasting has to offer.
Advertise on Podcast Streaming Services
This is another way to hit people right where they are already listening to podcasts. Services such as Spotify allow you to run audio ads and have tools that allow you to make your own ad. Of course, we here at East Coast Studio can help you out with making an ad for podcast promotion!
Just like how products and services advertise on search engines, you can do the same thing for your podcast. There are certainly keywords that potential listeners of your podcast would be searching on Google or Bing. You can make your podcast appear when relevant keywords are searched by paying for ads.
Be Available on All Platforms
There are a lot of different services that people enjoy podcasts on. Apple Podcasts, Spotify, and Google Podcasts are a few of the most popular. There’s even YouTube! While it’s debated whether audio podcasts belong on YouTube, yours may be a good fit, or you might even consider doing full video episodes.